MR. MERCEDES
Promotions for San Diego Comic-Con push for season two of the series, “Mr. Mercedes.”
Social media campaign elements for season three release.
SAN DIEGO COMIC-CON
ROLE: Art Direction, Design ART DIRECTOR/DESIGN: Monica Foronda, Sheila Parra
S2 KEY ART: Nicole Gunther, Daniel Forkin, Esra Yalcin, Sheila Parra, Monica Foronda
“OMNI Hotel elevator skin
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“Promotional postcard”
S3 Social
ROLE: CLIENT: AT&T ROLE: Art Direction, Design
CREATIVE DIRECTOR: Nicole Gunther ASSOCIATE CREATIVE DIRECTOR: Brant Louck
RETOUCHING/VFX SUPERVISOR: Billy Lewis RETOUCHING: Nina Marie PHOTOGRAPHY: Justin Stephens COPYWRITER: Mike Polovsky
CATEGORY: Campaigns, Promotions, Social
NOTES
““Mr. Mercedes” is a crime series, based on the trilogy by Stephen King, revolving around the cat-and-mouse game between a tormented psychopath and a retired detective.
Promotion during San Diego Comic-Con for the second season included a hotel takeover, with a complete elevator skin. These designs reconfigured the established campaign into an experiential environment.
At the start of the third season, social assets were designed from cast and unit photography, as video elements were unavailable. Assets designed for engagement and interaction, introduction of new cast members, and Giphy stickers that teased elements of the upcoming season.
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