DRAFTHOUSE FILMS
DVD/BD packaging templates, key art reconfiguration, and application for Drafthouse Films.
CLIENT: Drafthouse Films ROLE: Creative Direction, Art Direction, Design
CREATIVE DIRECTOR: Drafthouse Films KEY ART DESIGN: Mondo
CATEGORY: Branding, Campaigns, Key Art, Packaging, Print
“Package booklets
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“Package inserts
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NOTES
“Drafthouse Films, the film distribution arm of the Alamo Drafthouse Cinema, was looking to establish a template for their library of physical products.
Wraps were double-sided—split between designs for a mass audience and designs from Austin-based, Mondo, for a more niche market. Key art was adapted/reconfigured and extended throughout the booklets, inserts, and posters.
Each release was distinct and true to the films themselves but reflected back to the collection as a whole.”