AT&T TV
Promotional work in support of AT&T TV, AT&T’s family of streaming services.
CLIENT: AT&T ROLE: Art Direction, Design
CREATIVE DIRECTOR: Nicole Gunther ASSOCIATE CREATIVE DIRECTOR: Brant Louck, Susan Ceccarelli ART DIRECTOR/DESIGN: Monica Foronda
RETOUCHING/VFX SUPERVISOR: Billy Lewis VFX: David Katz-Rajmil RETOUCHING: Nina Marie PHOTOGRAPHY: TK
CATEGORY: Branding, Campaigns, OOH Advertising, Print, Social
KEY ART
“Key art explorations
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COMPARISON INFOGRAPHIC
“Early thumbnail sketches
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TEASER BROCHURE
“Early thumbnail sketches
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NOTES
“AT&T TV is a family of entertainment services that combine live TV and sports, on-demand movies and shows, and access to premium channels.
AT&T partnered with Lebron James for the national advertising campaign to illustrate the breadth of sports content available through the services. With the “couch” being a repeating element within the broader campaign for AT&T TV, the designs all connected this visual to reinforce the service availability in one’s own home.
Additional localized informational promotions incorporated the newly-created AT&T palette on social channels and for presentation events.”