Loudermilk
Key art design for season two of the series, “Loudermilk.” Development of designs for out-of-home and social campaigns.
CLIENT: AT&T ROLE: Art Direction, Design
CREATIVE DIRECTOR: Nicole Gunther ASSOCIATE CREATIVE DIRECTOR: Brant Louck
RETOUCHING/VFX SUPERVISOR: Billy Lewis RETOUCHING: Nina Marie PHOTOGRAPHY: Justin Stephens
CATEGORY: Campaigns, Key Art, OOH Advertising, Social
“Campaign extension
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“Key art explorations, thumbnail sketches, and color explorations
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SOCIAL
ART DIRECTOR/DESIGN: Monica Foronda, Andy Orge
VFX: Hensel Guerra VIDEO: Brant Louck, Oliver Keane
SOCIAL CAMPAIGN RESULTS: 747K Twitter impressions, 45K Instagram impressions, 13.5K Facebook engagements
NOTES
““Loudermilk” revolves around the exploits of a curmudgeonly substance abuse counselor, recovering alcoholic, and former music critic.
Initially considering a “savior” concept, thumbnail sketching led to a simplification reflecting the titular character as a nucleus of sorts. Psychedelic posters of the 1960s provided inspiration for pattern—visually linking music, a reference to the titular character’s past.
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To see the complete process on this project, click here.