LIONSGATE
Brand refresh for Tribeca Shortlist, a joint SVOD between Lionsgate and Tribeca Productions—retaining original logo and signature purple.
CLIENT: Lionsgate, Tribeca Productions ROLE: Creative Direction, Art Direction, Design
CATEGORY: Branding, Digital Advertising, Product, Social, UI
POSITIONING
BRAND OVERVIEW
Tribeca Shortlist selections are curated by real people, with real interests, who care about the films they share.
BRAND PERSONALITY
We are approachable, never elitist. We are enthusiastic and entertaining. We are the films you discuss when asked “What are you watching?”
UI
“Pre-Refresh (iOS)”
“Post-Refresh (iOS)”
“Previous UI structures remained intact—allowing cosmetic revisions only. Talent photography permitted no additional treatments or color applications.
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TYPOGRAPHY
“Brand font: Mark Pro
”
COLOR
“Palette”
“Hierarchy”
SOCIAL
COMMUNICATIONS
“Ad units”
“Email Communications”
KEY ART
“Key art reconfigurations and adaptations”
RETOUCHING
“Shortlister selects retouching and stylized color adjustments”
Evolving the visual identity of Tribeca Shortlist toward a single, consistent voice affected a 63% growth in new subscribers.
NOTES
“Tribeca Shortlist offered a smaller catalog of movies “handpicked” by actors, filmmakers, and other industry insiders, accompanied by a brief video recommendation. Featuring a rotating library of over 150 titles and 25 talent-created recommendations (Shortlisters) per month. The main challenge was representing a brand that constantly shifted every 30 days.
Day-to-day needs related to service maintenance—key art design and recomposition from raw materials, talent and still selection for placement within the UI, color correction, retouching, and social posts.”
To see the complete process on this project, click here.