AT&T + Girl Scouts
Social video highlighting AT&T’s support of the Girl Scouts of the USA.
CLIENT: AT&T, Girl Scouts of the USA ROLE: Art Direction, Design
CREATIVE DIRECTOR: Nicole Gunther ASSOCIATE CREATIVE DIRECTOR: Susan Ceccarelli
RETOUCHING/VFX SUPERVISOR: Billy Lewis VFX: David Katz-Rajmil
CATEGORY: Motion, Social
“Initial storyboards and thumbnail sketches
”
NOTES
“During Women’s History Month, AT&T highlighted their support of the Girl Scouts of the USA in their efforts to empower young women.
As the Samoa cookie is synonymous with the Girl Scouts, it was used as a jumping-off point to playfully illustrate each message.
A sequence illustrated copy with items built out from the cookie in the first frame. Additional visual references highlighted the message.”